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Marketing Strategies for REALTORS®: Google Business Profile vs. Social Media

Updated: Sep 20, 2023

In the digital age, having a robust online presence is a necessity for real estate agents. But what holds more weight in the real estate world: your Google business profile or your social media accounts? Let's dive into both and discover the answer.

Google Business Profile: The Information Strategy

google business page logo

A Google business profile serves as the go-to source for critical information about your business. It provides accurate and up-to-date details, including operating hours, phone number, and customer reviews. Prospective clients who are searching for real estate services in their area will likely encounter your Google business profile first.

Social Media Accounts: Engaging and Personal REALTORS®

instagram logo

On the flip side, social media accounts offer real estate agents the unique opportunity to engage with potential clients on a personal level. By showcasing your team, sharing valuable information about the market, and engaging in meaningful conversations, you create a more dynamic and relatable image for your real estate brand.

A Balanced Approach: The Key to Success

While both platforms offer distinct advantages, the ultimate goal should be a strong and balanced online presence across both your Google business profile and social media channels. Here's why:

  • Google Business Profile: Offers credibility and vital information.

  • Social Media Accounts: Adds a human touch and facilitates direct engagement.

Together, these two platforms provide real estate agents with the best chance to reach prospective home sellers and buyers. By focusing on building a strong online presence on both platforms, you set the stage for business growth.


Are you, as a real estate agent, maximizing both your Google presence and your social media presence? It's time to evaluate your strategy and ensure that you're leveraging these platforms to their full potential. At Five Rings Creative, we specialize in tailoring unique marketing strategies to enhance your digital footprint. Let us know in the comments below how we can help you watch your business grow. Later.

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